Monthly Archives: May 2014

2014 SAW in The L Magazine

L Magazine May 2014Business Is an Art: Bay Ridge SAW 2014
By Paul D’Agostino

Successfully running a small business entails more than just abundant patience, energy and entrepreneurial ardor. As many shopkeepers and small business owners would agree—whether they’ve been at it for months, years or decades—it also entails a great deal of compromise, creativity and unforeseen adjustments. It’s not exactly a stretch, then, to say it involves a particular sort of artistry.

It was perhaps with a keen awareness of such aspects of entrepreneurship that artist and small business owner John Avelluto, who manages The Owl’s Head wine bar in Bay Ridge, conceived Storefront Art Walk, a.k.a. Bay Ridge SAW, an annual affair that brings artists into collaboration with shop owners up and down the neighborhood’s bustling Fifth Avenue to create exhibits in storefront windows and waiting rooms. If the creative aesthetics of running a small business might seem unsung with respect to those of the visual arts, Bay Ridge SAW is an ode to the relative beauties of both[…]
thelmagazine.com